PAID MEDIA THAT BUYS
PIPELINE, NOT CLICKS.
Paid media is the fastest way to buy attention. It is also the fastest way to burn budget if tracking, offers and creative are wrong. We run performance marketing as a revenue function — every rupee accountable to a lead, demo or sale.
Most ad accounts fail for unglamorous reasons: conversion tracking is broken, landing pages leak, audiences are too broad, and nobody is reading search terms. We start there. Creative comes after the measurement layer is honest.
IT WEBHUT manages Google Search and Performance Max, Meta, LinkedIn, YouTube and remarketing as one paid system. Budget moves toward the campaigns that produce sales-accepted leads — not the ones with the prettiest CTR.
If your CRM cannot tell us which campaigns created opportunities, we will fix that before we scale spend.
Key Business Benefits
- Tracking You Can Trust GA4, Google Ads, Meta CAPI and CRM attribution set up so optimisation is based on real conversions.
- Lower Cost Per Qualified Lead Search terms, negatives, audiences and landing pages are worked weekly.
- Creative Testing, Not Guessing Offers, headlines and videos are tested in structured experiments.
- Full-Funnel Paid Prospecting, remarketing and brand defence — not only bottom-funnel keywords.
- Budget Discipline We will recommend cutting spend that is not working. Scaling vanity campaigns is not the job.
- Landing Pages Built to Convert The ad is only half the click. We build or fix the page that has to close it.
Why Businesses Choose IT WEBHUT
- Media + Landing + CRM Together The same team can fix the page, the pixel and the pipeline. That is where most agencies stop.
- B2B and High-Consideration Offers We know how to run ads when the sale is a demo, not a ₹499 checkout.
- No Black-Box Dashboards You see what we paused, what we scaled, and why.
- Honest About Channel Fit If LinkedIn is too expensive for your ACV, we will say so.
Industries That Benefit
| Industry | Primary Use Cases |
|---|---|
| SaaS & B2B | Search + LinkedIn demand gen, demo ads, remarketing |
| Education | Enrolment campaigns, lead forms, YouTube |
| Healthcare | Local search ads, call tracking, compliant landing pages |
| Ecommerce | PMax, catalog ads, remarketing, ROAS control |
| Real Estate | Search + Meta lead forms, location targeting |
| Professional Services | High-intent search, branded defence, remarketing |
When Do You Need This Service?
- You are spending on ads and cannot prove which campaigns create customers.
- CPC is rising and conversion rate is falling.
- Landing pages do not match the ad promise.
- You need pipeline this quarter, not in six months.
- Tracking is broken after a website or CRM change.
IF YOU CANNOT TRACE SPEND TO A LEAD, STOP SCALING IT.
Share your ad accounts and monthly budget. We will tell you what to cut, what to fix, and what is worth scaling.
What We Deliver
- Account & Tracking Audit — Pixels, conversions, GA4, CAPI and CRM gaps documented before more spend goes out.
- Campaign Architecture — Search, PMax, paid social and remarketing structured against your funnel.
- Conversion Assets — Landing pages, forms, offers and call tracking.
- Creative & Copy Testing — Ad variants with a test backlog, not a one-off launch.
- Audience & Keyword Control — Intent mapping, negatives, exclusions and lookalikes.
- Weekly Optimisation — Bids, budgets, search terms and creative — with notes you can read.
- CRM Lead Quality Loop — Sales feedback used to tighten targeting.
- Performance Reporting — CPL, CPA, ROAS and pipeline — in the metrics that matter to you.
Our Delivery Process
We make tracking honest. If conversions are wrong, every other decision is wrong.
Campaign structure, audiences, landing pages and offers are rebuilt around qualified demand.
Controlled spend, tight geos and offers that sales has approved.
Weekly cuts and doublings based on lead quality, not CTR.
Winning campaigns get budget. New channels are added only with a test plan.
Enterprise FAQs
Google Ads, Meta, LinkedIn, YouTube and remarketing. Platform mix is based on your ACV and buyer journey.
Yes. We work inside your accounts so you retain ownership of data, pixels and history.
It depends on market and ACV. We will not recommend a budget that cannot produce statistically useful data.
Yes. Most retainers start with a rebuild, not a blind scale-up.
We connect ads to CRM outcomes and use sales feedback to exclude junk traffic.